W. James Host (2003) - Hall of Fame - National Association of Collegiate Directors of Athletics

Hall of Fame

The company continued its rise to prominence after it bought the radio broadcast rights to the University of Kentucky football and basketball games

Host Communications acquired NCAA radio rights in 1975 in which would span for decades
Host is credited with implementing the first collegiate corporate marketing program with the NCAA in 1985
In 1983, Host Communications presented what became known as the NCAA’s Corporate Partner Program; two years later the first collegiate corporate marketing program was applied
The company expanded its marketing and promotional services to other universities and conferences which saw a total of more than 800 employees with 24 offices across the country
After his retirement as CEO, International Management Group (IMG) bought Host Communications and later formed IMG College.
Due to Host’s efforts and contributions at Host Communications, Inc., IMG is now one of the nation’s top sports marketing company

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