CLEVELAND – The National Association of Collegiate Marketing Administrators (NACMA) has selected Lauren Belisle, Senior Associate AD of Fan Experience & Sales at Vanderbilt University, to serve as President for the 2026-27 membership year.
 
"It is an incredible honor to serve as President of NACMA, an organization that has played a significant role in my career," said Belisle. "Our industry continues to evolve, but one constant remains: the power of great people coming together to learn, share ideas, and support one another. NACMA's greatest strength has always been its people, and I'm excited to work alongside our Board of Directors, committee members, and the membership as we continue to elevate our industry."
 
Belisle steps into the president role following the tenure of Zach Dayton, Assistant VP and Deputy AD at Fairfield University. Dayton will transition to the role of Immediate Past President.
 
Serving alongside Belisle as officers will be first Vice President Elaine Russell, Deputy AD at Western Michigan University, second Vice President Jordan Looby, Associate AD for Marketing & Revenue Strategy at the University of Maryland, and third Vice President Alex Cramer, Senior Associate AD for Marketing & Business Development at the University of Arkansas.
 
This year's officers are joined by the following returning board members:

• Julie Austin, Senior Associate AD for Marketing, Branding & Licensing (TCU)
• Kyle Bruce, Senior Deputy AD, Chief Commercial Officer (University of Pittsburgh)
• Paris Buchanan, Senior Associate AD for Fan Experience & Creative Strategy (Auburn University)
• Megan MacLeod, Senior Associate AD for Brand Advancement (Illinois State University)
• Jessica Onyepunuka, Associate AD for Marketing (University of Southern California)
• JC Whidden, Senior Associate AD for Brand Advancement & External Operations (Virginia Tech)
• Ricky Zum Mallen, Associate AD for Marketing Strategy & Fan Experience (University of Colorado)

NACMA welcomes Erin Gibson, Senior Associate AD for Marketing at West Virginia University, and Andy Rowdon, Executive Associate AD, External Operations at the College of William & Mary, as new board members for the 2026-27 academic year.
 
About NACMA
NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands, and develop fans. For more information about NACMA, please visit https://nacda.com/sports/nacma.
 
NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 62nd year. For more information on NACDA and the 19 affiliates that fall under its umbrella, please visit https://nacda.com.