CLEVELAND — The National Association of Collegiate Marketing Administrators (NACMA) is expanding its commitment to developing the next generation of collegiate athletics marketing professionals by offering complimentary memberships to undergraduate students during the 2026-27 academic year.
 
Under the new initiative, institutions with a current NACMA group membership are eligible to receive up to five (5) complimentary student memberships. Institutions represented by one or more current individual NACMA members are eligible to receive up to two (2) complimentary student memberships.
 
"Creating pathways for students to learn, connect and grow is one of the most meaningful investments we can make in the future of our profession," said Lauren Belisle, NACMA President and Senior Associate Athletic Director for Fan Experience and Sales at Vanderbilt University. "By allowing complimentary memberships for eligible undergraduate students, we can introduce more aspiring professionals to NACMA's network, resources and development opportunities while helping them build relationships that will support their careers for years to come."
 
Complimentary student members will have access to NACMA membership benefits, including the online Member Community and Slack channel, educational resources, virtual programming, industry information and opportunities to connect with collegiate sports marketing professionals across the country.
 
The initiative reflects NACMA's ongoing commitment to elevating the collegiate athletics marketing profession and advancing its next generation of leaders.
 
The complimentary memberships are available to eligible undergraduate students for the 2026-27 NACMA membership year, which runs from August 1, 2026, through July 31, 2027. Participating institutions will be able to designate student recipients in accordance with their membership type. Current members will receive email communication with specific instructions on how to activate these complimentary memberships. Any new member who joins will receive information following registration.
 
For membership information, visit NACMA.com or contact the NACDA membership team at membership@nacda.com.
 
About NACMA
The National Association of Collegiate Marketing Administrators empowers collegiate sports marketers with the tools, training and resources to generate revenue, elevate brands and inspire fans. Committed to leading from the front, NACMA champions innovation, collaboration and professional development to equip members for the rapidly evolving landscape of college athletics. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA).