CLEVELAND - The National Association of Collegiate Marketing Administrators (NACMA) is pleased to announce Jonny Greco, Co-Founder and Chief Energy Officer at Shine Entertainment, as this year's Keynote Speaker for the 2026 NACMA Convention.
Greco will deliver his keynote address to NACMA Attendees on Monday, June 8 during the Convention Kickoff and Opening Ceremonies at Mandalay Bay Resort in Las Vegas.
"We are excited to welcome Jonny Greco as our keynote speaker at this year's annual convention," said Zach Dayton, current NACMA President and Assistant Vice President/Deputy Director of Athletics at Fairfield University. "Jonny's distinctive perspective on leadership, mindset, and personal energy offers a powerful complement to the work of collegiate marketers. His ability to connect purpose with performance and inspire individuals to lead with authenticity will resonate deeply with our membership. Jonny's message aligns meaningfully with NACMA's Three Pillars, Brand Management, Revenue Generation, and Fan Development, and we look forward to the positivity and motivation he will bring to our community."
Jonny Greco is an award-winning creative visionary who doesn't just watch history happen—he imagines the characters, the story, and the stage for it. With a 25-year career spanning the globe, Jonny has collaborated with icons like WWE, the Olympic Games, Madison Square Garden and the Savannah Bananas, as well as every major sports league in the United States.
He recently redefined the DNA of live sports entertainment while he was at the helm of the legendary fan experience design for the Vegas Golden Knights. Next up, in the most unprecedented of times, he navigated the launch of the award-winning fan experience for the NHL's 32nd team, the Seattle Kraken.
He has been the premier architect for moments that matter.
Some recent collaborative ripples that have left an impact:
- Major League Baseball's All-Star Game Tribute to Hank Aaron (Clio Jury Prize Winner)
- Columbus Crew (Major League Soccer Match Presentation Team of the Year)
- The Denver Broncos voted #1 in NFL Overall Gameday Experience
- The Ohio State University's "Tradition Evolved"
- League One Volleyball (LOVB)
- NBA All-Star Weekend
Known for his contagious "atomic creative energy," Jonny has crafted unforgettable narratives alongside legends like John Cena, LeBron James, and Jerry Bruckheimer.
His ability to blend cinematic storytelling with live sports—famously featured in the New York Times for "changing the game"—has redefined the modern fan experience. Today, as the enthusiastic Chief Energy Officer for Shine Entertainment, Jonny travels the world coaching the next generation of creative leaders to find their light and amplify their impact.
NACDA and its Affiliate Associations will be together under one roof for the 2026 NACDA & Affiliates Convention Week, June 7-10 at Mandalay Bay Resort in Las Vegas. Registration for #NACDA26 is now open. CLICK HERE for more information on registration and hotel FAQ.
About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 61st year. For more information on NACDA and the 19 affiliates that fall under its umbrella, please visit www.nacda.com.
