The NACMA Board of Directors and Awards Committee are pleased to launch the 2025 Marketing Team of the Year Award (MTOY), presented by PrestoSports, which will be calculated through the 2024-25 NACMA "Best Of" Awards Program.

The MTOY, presented by PrestoSports, will be awarded to the institution with the highest sum of the 20 "Best Of" Awards categories. There will be a Marketing Team of the Year Award winner in Group 1, Group 2 and Group 3.

There are four overall categories, each of which will have five (5) subcategories for which a Gold, Silver, and Bronze winner will be awarded across all three (3) groups. The winners in four (4) of the subcategories will be chosen by the NACMA membership and referred to as the "People's Choice." Those "People's Choice" categories are Single-Game Attendance/Sell Out Campaign, Student Engagement, Social Media Campaign/ Initiative and Quick Sales Campaign. The categories and maximum associated point totals are listed below: 

• Fan Development (25 points)
• Brand Management (25 points)
• Revenue Generation (25 points)
• Overall Campaigns (45 points)

The highest scoring team in each group, after all 120 points are tallied, will be named the Marketing Teams of the Year.

The Awards Committee has included a set of criteria on which each submission will be judged. This criterion was established to maintain transparency through the judging process and provide further guidance to the membership. ALL submissions are limited to a two-page PDF. Any additional pages will not be reviewed or considered. Links to specific content hosted on YouTube or other social media platforms may be provided.

To submit your work for the 2025 Marketing Team of the Year Award, presented by PrestoSports, and the 2024-25 NACMA Best of Awards, CLICK HERE.

The deadline to submit the entries is Friday, April 25 at 11:59 p.m. ET but all members are encouraged to upload best practices throughout the year. Submissions will be accepted for events taking place following the deadline to submit in the previous academic year (April 26, 2024) through the current years deadline (April 25). We strongly encourage you to start submitting weeks in advance to ensure the NACMA office receives all of your submissions.

NEW THIS YEAR: You will NOT need to fill out a SurveyMonkey link after you upload your submission to the NACMA Online Community. You will only have to complete this step if you are contacted as a finalist in any category.

If you have any questions, please contact Awards Program Committee Chair Jessica Onyepunuka (jessica.onyepunuka@usc.edu) or Nick Strah in the National Office (nstrah@nacda.com).

About NACMA: NACMA provides the tools, training, and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 60th year. For more information on NACDA and the 19 affiliates that fall under its umbrella, please visit www.nacda.com.