Skip To Main Content

National Association of Collegiate Directors of Athletics

Filter page contents by conference
NACMA Best Of 2021 Winners

National Association of Collegiate Marketing Administrators

NACMA Announces 2020-21 "Best Of" Award Winners, presented by Old Hat

CLEVELAND - The National Association of Collegiate Marketing Administrators (NACMA) has selected its 2020-21 "Best Of" award winners who were announced to the membership during the June 10 Virtual Awards Ceremony. 

Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. 

Below is a complete listing of the winners, including category and group:
Category Place Institution
Community Engagement & PR
Group 1 Gold  University of Nebraska
Silver  Wake Forest University
Bronze University of Tennessee 
Group 2 Gold  Seattle U
Silver  UMass Lowell
Bronze Brigham Young University
Group 3 Gold  Lenoir-Rhyne University
Silver  UNC Pembroke
Bronze Embry-Riddle
Digital Promotion
Group 1 Gold  University of Pittsburgh
Silver  Auburn
Bronze University of Tennessee 
Group 2 Gold  UAlbany
Silver  UNI
Bronze Seattle U
Group 3 Gold  Grand Valley State University
Silver  University of Waterloo
Bronze Central Washington University
Digital Video Segment 
Group 1 Gold  Indiana University
Silver  Ole Miss
Bronze Northwestern University
Group 2 Gold  SFA
Silver  Holy Cross
Bronze Western Carolina University
Group 3 Gold  Ferris State University
Silver  University of Waterloo
Bronze WashU
Fan Engagement Video
Group 1 Gold  Clemson
Silver  Louisville
Bronze San Jose State Athletics
Group 2 Gold  LMU
Silver  Marquette University
Bronze University of Denver
Group 3 Gold  Emporia State University
Silver  Grand Valley State University
Bronze Missouri Western State
Fan Giveaway Promotion (People's Choice)
Group 1 Gold  Boston College
Silver  University of Houston
Bronze University of Oklahoma
Group 2 Gold  Marquette University
Silver  Seattle U
Bronze University of Delaware
Group 3 Gold  Grand Valley State University
Silver  UNC Pembroke
Bronze Minnesota State University Mankato
Intro or Hype Video (People's Choice)
Group 1 Gold  Northwestern University
Silver  Iowa State University
Bronze University of Washington
Group 2 Gold  St. John's University
Silver  DePaul University
Bronze LMU
Group 3 Gold  Minnesota State University Moorhead
Silver  WashU
Bronze UNC Pembroke
Multi Platform Branding Campaign
Group 1 Gold  Stanford Athletics
Silver  Louisiana
Bronze University of Maryland
Group 2 Gold  Fairfield University
Silver  SFA
Bronze LMU
Group 3 Gold  UNC Pembroke
Silver  WashU
Bronze Minnesota State University Moorhead
Promotional Poster (People's Choice)
Group 1 Gold  Tulane University
Silver  Air Force
Bronze Stanford Athletics
Group 2 Gold  Marquette University
Silver  University of Delaware
Bronze University of Evansville
Group 3 Gold  Lindenwood University
Silver  Lenoir-Rhyne University
Bronze University of Waterloo
Revenue-Generating Idea
Group 1 Gold  Stanford Athletics
Silver  Oregon State 
Bronze Wake Forest University
Group 2 Gold  Seattle U
Silver  Fairfield University
Bronze University of Delaware
Group 3 Gold  Central Washington University
Silver  Embry-Riddle
Bronze Grand Valley State University
Revenue-Producing Video (People's Choice)
Group 1 Gold  Air Force
Silver  University of Washington
Bronze UAB
Group 2 Gold  Marquette University
Silver  University of Delaware
Bronze Holy Cross
Group 3 Gold  Missouri Western State
Silver  Minnesota State University Moorhead
Bronze Grand Valley State University
Season Ticket Campaign (Past Presidents)
Group 1 Gold  University of Washington
Silver  Virginia Tech
Bronze University of Texas
Group 2 Gold  Marquette University
Silver  Seattle U
Bronze University of Delaware
Single Game Campaign
Group 1 Gold  University of Maryland
Silver  University of Texas
Bronze Wake Forest University
Group 2 Gold  University of Pennsylvania
Silver  Fairfield University
Bronze UNI
Group 3 Gold  Grand Valley State University
Silver  Lenoir-Rhyne University
Sponsorship Activation (Past Presidents)
Group 1 Gold  University of Wisconsin
Silver  University of Minnesota
Bronze Oregon State 
Group 2 Gold  Marquette University
Silver  University of Delaware
Bronze LMU
Group 3 Gold  Minnesota State University Moorhead
Silver  University of Waterloo
Bronze Grand Valley State University
Static Promotion Ad
Group 1 Gold  University of Minnesota
Silver  University of Texas
Bronze SMU
Group 2 Gold  UAlbany
Silver  LMU
Bronze University of Evansville
Group 3 Gold  University of Waterloo
Silver  Grand Valley State University
Bronze Minnesota State University Mankato
Virtual or In-Venue Event Attendance Promotion
Group 1 Gold  Penn State
Silver  Boston College
Bronze University of Texas
Group 2 Gold  DePaul University
Silver  UC San Diego
Bronze Marquette University
Group 3 Gold  Grand Valley State University
Silver  Minnesota State University Moorhead
Bronze UNC Pembroke
Virtual or In-Venue Student Promotion
Group 1 Gold  Clemson
Silver  Purdue University
Bronze University of Maryland
Group 2 Gold  UC San Diego
Silver  University of South Dakota
Bronze University of Delaware
Group 3 Gold  Lindenwood University
Silver  Central Washington University
Bronze WashU

About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 56th year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.
Print Friendly Version
Skip Ad