CLEVELAND -- At the 26th annual National Association of Collegiate Marketing Administrators (NACMA) Convention in late June, the Board of Directors announced the Foundation of NACMA's 2020 Strategic Plan. Six years ago, NACMA created a five-year strategic plan that was focused on how to improve and grow the benefits the Association's membership enjoys today. Due to committed members and dedicated leadership, NACMA was able to complete the plan in three years.

"We could not be more pleased about formulating the foundation of the 2020 NACMA Strategic Plan," said NACMA President, Ayo Taylor-Dixon. "With the creation of the Three Pillars: Fan Development, Brand Management and Revenue Generation we feel that we have further defined collegiate athletics marketing to focus in on the what is most important. In addition, we will be providing a few more tools like the new NACMA whitepaper to provide marketing administrators more means to be successful in their roles."

The 2020 Strategic Plan is focused on the marketer's position in the athletics department by providing them with the tools to be more successful in their roles while keeping athletics directors more informed about the marketing industry and how to lead the way with cross-unit collaboration. Furthermore, NACMA has established three pillars of collegiate athletics marketing which embody the core responsibilities of today's marketer, as follows:

Most importantly, NACMA continues to strive towards providing valuable content to assist in the professional development of its members. In pursuit of this goal, NACMA is excited to introduce a podcast series as a part of its membership benefits. The podcast features industry professionals having a general discussion on a specific topic chosen for that month. The inaugural podcast is available below, featuring NACMA President Ayo Taylor-Dixon and Past President Joni Smoller discussing the new strategic plan.

About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 53rd year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.