Initiated in 2003, the NACMA Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. The following panel of distinguished corporate marketing personnel judged the record-setting 1,106 entries.
David Tagliarino, director of marketing, SMG Houston
The winners will be presented with their awards during NACMA's 15th Annual Convention, June 20-23 in New Orleans. The awards ceremony will occur on Wednesday, June 21.
NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators.
NACMA is administered by NACDA, now in its 41st year, is the professional and educational association for more than 6,100 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 2,000 athletics administrators annually attend the NACDA Convention. Additionally, NACDA administers nine professional associations for the separate business units that report directly to the athletics director.
A complete list of the winners, including category and group is provided below. In addition, five winners were selected as the "Best of Show" by the judging panel regardless of category or group.
Best of Show
New Revenue-Generating Idea -- University of Akron
Promotional T-Shirt Design -- University of Minnesota
Single-Day Attendance Promotion - Football -- Marshall University
Student Promotion -- University of Maryland
TV Commercial -- Purdue University
New Revenue-Generating Idea
Group I
Gold -- University of Wisconsin
Silver -- University of New Mexico
Bronze -- Florida State University
Group II
Gold -- University of Akron
Silver -- Western Kentucky University
Bronze -- University at Buffalo
Group III
Gold -- University of California Davis
Silver -- Portland State University
Bronze -- Martin Methodist College
Online Promotion
Group I
Gold -- Texas A&M University
Silver -- Georgia Tech
Bronze -- Georgia Tech
Group II
Gold -- Western Kentucky University
Silver -- University of Northern Iowa
Group III
Gold -- University of Alaska Fairbanks
Silver -- University of California Davis
Bronze -- University of California Davis
Promotional T-Shirt Design
Group I
Gold -- University of Minnesota
Silver -- University of Maryland
Bronze -- Florida State University
Group II
Gold -- California State University Fullerton
Silver -- Western Washington University
Bronze -- University of Portland
Group III
Gold -- Ferris State University
Silver -- Western Illinois University
Bronze -- North Dakota State University
Promotional Schedule Poster
Group I
Gold -- Brigham Young University
Silver -- University of Notre Dame
Bronze -- University of Miami
Group II
Gold -- University of Akron
Silver -- Illinois State University
Bronze -- University of Hartford
Group III
Gold -- University of Montana
Silver -- Wayne State University
Bronze -- Montana State University
Radio Commercial
Group I
Gold -- Marquette University
Silver -- University of Oregon
Bronze -- Mississippi State University
Group II
Gold -- University of Evansville
Silver -- University of Northern Iowa
Bronze -- James Madison University
Group III
Gold -- North Dakota State University
Season Ticket Sales Campaign
Group I
Gold -- Northwestern University
Silver -- Marquette University
Bronze -- University of California
Group II
Gold -- University of New Hampshire
Silver -- University of Northern Iowa
Bronze -- Wichita State University
Group III
Gold -- Indiana University Purdue University Fort Wayne
Silver -- North Dakota State University
Bronze -- University of California Davis
Single Day Attendance Promotion - Football
Group I
Gold -- Marshall University
Silver -- Texas Christian University
Bronze -- University of New Mexico
Group II
Gold -- Western Kentucky University
Silver -- Bowling Green State University
Bronze -- Missouri State University
Group III
Gold -- Grand Valley State University
Silver -- Weber State University
Bronze -- Ferris State University
Single Day Attendance Promotion - Men's Basketball
Group I
Gold -- University of Tennessee
Silver -- University of Texas
Bronze -- University of Nevada Las Vegas
Group II
Gold -- Old Dominion University
Silver -- Wright State University
Bronze -- Virginia Commonwealth University
Group III
Gold -- Indiana University Purdue University Fort Wayne
Silver -- University of California Davis
Bronze -- Grand Valley State University
Single Day Attendance Promotion - Olympic Sports
Group I
Gold -- Purdue University
Silver -- University of Missouri
Bronze -- University of Oklahoma
Group II
Gold -- University of Pennsylvania
Silver -- University of Portland
Bronze -- Old Dominion University
Group III
Gold -- Embry-Riddle University (Fla.)
Silver -- Indiana University Purdue University Fort Wayne
Bronze -- University of Alaska Fairbanks
Single Day Attendance Promotion - Women's Basketball
Group I
Gold -- Purdue University
Silver -- University of Minnesota
Bronze -- University of Notre Dame
Group II
Gold -- Wichita State University
Silver -- Hofstra University
Bronze -- High Point University
Group III
Gold -- Portland State University
Silver -- University of Montana
Bronze -- University of Alaska Fairbanks
Single Newspaper Display Ad
Group I
Gold -- Texas A&M University
Silver -- University of Minnesota
Bronze -- Marquette University
Group II
Gold -- Western Kentucky University
Silver -- University at Buffalo
Bronze -- Old Dominion University
Group III
Gold -- Odessa College
Silver -- University of Alaska Fairbanks
Bronze -- University of Minnesota Duluth
Sponsorship Program (From Activation to Follow Up)
Group I
Gold -- University of Oklahoma
Silver -- University of Missouri
Bronze -- University of Memphis
Group II
Gold -- University at Buffalo
Silver -- Wichita State University
Bronze -- Old Dominion University
Group III
Gold -- University of California Davis
Silver -- University of Alaska Fairbanks
Bronze -- Indiana University Purdue University Fort Wayne
Student Promotion
Group I
Gold -- University of Maryland
Silver -- Southern Methodist University
Bronze -- Purdue University
Group II
Gold -- Wright State University
Silver -- University of Northern Iowa
Bronze -- Wichita State University
Group III
Gold -- University of Minnesota Duluth
Silver -- Grand Valley State University
Bronze -- University of California Davis
Targeted Group Promotion
Group I
Gold -- University of Texas
Silver -- University of Nevada Las Vegas
Bronze -- University of New Mexico
Group II
Gold -- University of Louisiana Lafayette
Silver -- Bowling Green State University
Bronze -- Missouri State University
Group III
Gold -- Embry-Riddle University (Fla.)
Silver -- Portland State University
Bronze -- Eastern Washington University
Ticket Sales Piece
Group I
Gold -- Marshall University
Silver -- University of Maryland
Bronze -- University of Missouri
Group II
Gold -- Hofstra University
Silver -- Old Dominion University
Bronze -- Drake University
Group III
Gold -- North Dakota State University
Silver -- Indiana University Purdue University Fort Wayne
Bronze -- Weber State University
TV Commercial
Group I
Gold -- Purdue University
Silver -- University of New Mexico
Bronze -- Arizona State University
Group II
Gold -- University of Northern Iowa
Silver -- Wichita State University
Bronze -- University of Wisconsin Milwaukee
Group III
Gold -- North Dakota State University
Silver -- University of California Davis
Bronze -- Montana State University
