The professional home for collegiate athletics marketers

Don't just market. Lead the industry.

The National Association of Collegiate Marketing Administrators gives collegiate sports marketers the tools, training and network to grow revenue, build brands and develop fans, and to prepare for the senior leadership roles that come next.

Join NACMA Member log-in

Pillar oneRevenue generation
Pillar twoFan development
Pillar threeBrand management

Why marketers join NACMA

Created by intercollegiate marketing administrators for intercollegiate marketing administrators, NACMA is the first and largest affiliate association of NACDA.

Prepare for leadership

Year-round programming that goes past campaign execution into institutional strategy, so you're ready for the AD's table.

Learn from your peers

Trade what's working right now with the people doing the same job at other schools, through the member community and at Convention.

See what wins

Study the work behind NACMA's Best Of, Unity and Marketing Team of the Year honorees and bring proven ideas back to your department.

What membership includes

Every benefit below is included with Individual and Association Group memberships. Student members receive the benefits listed on the Student tier.

Reduced Convention registration

Lower fees for the annual NACMA Convention, held with the NACDA & Affiliates Convention.

Stipends and awards

Apply for NACMA stipend programs and enter or nominate colleagues for the Best Of, Unity and Marketing Team of the Year awards.

NACMA Member Community

Exchange industry information, ideas and job openings with marketing administrators across the country.

Year-round programming

Professional development in person and virtually, built around NACMA's three pillars.

NACMA Gameplan

The weekly e-newsletter with member best practices, industry news and the latest marketing job postings.

Athletics Administration magazine

NACDA's digital magazine, included with your membership.

NACDA Daily Review

A roundup of college athletics news delivered to your inbox Monday through Friday.

Job Center discount

Post openings in the NACDA & Affiliates Job Center at a discounted rate.

Leadership opportunities

Serve as a NACMA Conference Representative or join one of NACMA's volunteer committees.

Choose your membership

Join on your own, or bring your whole marketing staff on one department membership.

Student

For students preparing for a career in college athletics marketing

$35 / year

One student

Reduced Convention registration
Stipend eligibility
NACMA Member Community

Join as a student

Best value for departments

Association Group

For athletics marketing departments

$600 / year

Includes 5 staff members. Add more for $100 each.

Every Individual benefit for each staff member
One invoice for your department
Manage your roster in the member portal

Join as a department

Individual

For marketing professionals joining on their own

$175 / year

One member

All member benefits
Reduced Convention registration
Committee and Conference Representative eligibility

Join as an individual

The membership year runs August 1 through July 31, no matter when you join or renew. Dues are not prorated.

Led by the people who do the work

NACMA's officers, board and more than 70 committee volunteers are working marketing leaders at institutions across the country.

Meet the 2026-27 officers and board

"NACMA's greatest strength has always been its people."

Lauren Belisle, 2026-27 NACMA President
Senior Associate AD of Fan Experience & Sales, Vanderbilt University

For current members

How do I renew or pay an invoice?

Log in to the member portal at members.nacda.com to renew, view and pay outstanding invoices, and update your personal information or job title.

How do I change who's on our group membership?

Group administrators can add or swap the staff members on your Association Group membership in the member portal.

I switched institutions. What do I do?

Email membership@nacda.com or call 440-892-4000 and the NACDA membership team will move your account.

When does my membership expire?

All memberships run August 1 through July 31. If you join mid-year, your membership still ends July 31 and dues are not prorated.

Ready to join?

Questions first? Email membership@nacda.com.

Join NACMA Compare memberships