CLEVELAND, OH — The Revenue Generation Committee of National Association of Collegiate Marketing Administrators (NACMA) has unveiled a robust, strategic framework designed to assist collegiate athletics programs in developing integrated and effective marketing campaigns. Developed by NACMA Rev Gen Committee Members Corie Apodaca, Marcos Rael, Jessica Dorsey, and Carlos Garcia, this comprehensive template provides a step-by-step guide, from defining a brand's core identity to executing targeted sales tactics, ensuring alignment across all departments.

The template emphasizes that a powerful campaign begins with a foundational "Brand Exercise." This critical first step involves key stakeholders in defining the program's core identity, the story it wants to tell, and the visual language used to tell it. This process ensures the resulting campaign is authentic and resonant with the fanbase and key stakeholders.

Moving from a simple promotion to a fully integrated campaign requires strategic alignment from the very beginning. The template provides essential structure, guiding marketing teams to collaborate with ticket offices, creative departments, development, and coaches to build a unified front. The goal is to create a campaign that not only drives revenue but also deepens the connection with the community.

A word document of a Campaign Template with examples can be found at this link: Marketing and Sales Campaign Template
 
Members can also fill out this form to create a pdf document for your Marketing and Sales Campaigns: NACMA Campaign Builder

The NACMA framework outlines key components for a successful campaign, including:

• Defining a Core Brand & Tagline: Establishing a central theme built upon the program's unique traditions, pride, and sense of belonging.
• Setting Clear, Quantifiable Goals: Outlining specific, measurable objectives for ticket renewals, new season tickets, and total revenue generation.
• Implementing a Segmented Sales Strategy: Identifying distinct target audiences, from major donors to young alumni, and tailoring communication strategies for each segment, using a mix of personalized one-on-one outreach and broad marketing.
• Creating a Cohesive Look and Feel: Collaborating with creative teams to develop a visual identity that highlights fan passion, game-day atmosphere, and community traditions.

The template demonstrates how to effectively bridge brand storytelling with data driven sales tactics. By separating audiences by product type, such as premium seating, club access, and general admission, programs can deploy targeted strategies, from personalized emails and lead-generation ads for high-value prospects to organic social media and billboards for broader audiences.

This structured approach ensures that every communication, from a sales call to a digital ad, is aligned with the campaign's core message and marketing objectives.

About NACMA: NACMA provides the tools, training, and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 61st year. For more information on NACDA and the 19 affiliates that fall under its umbrella, please visit www.nacda.com.