June 30, 2018
WASHINGTON, D.C. - The National Association of Collegiate Marketing Administrators (NACMA) has selected its 2017-18 "Best Of" award winners.
Initiated in 2003, the NACMA Best Of Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 14 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. In 2017-18 nearly 1,000 entries were submitted through the NACMA Community.
The winners were formally recognized during #NACMA18 at the closing ceremonies and awards presentation on Saturday, June 30 at the Gaylord National Resort and Convention Center in Washington, D.C.
Below is a complete listing of the winners, including category and group:
Digital Promotion |
|
Place |
Institution |
Group I |
Gold |
University of Oregon |
|
Silver |
Mississippi State University |
|
Bronze |
United States Military Academy |
Group II |
Gold |
Cal Poly |
|
Silver |
St. John's University |
|
Bronze |
Utah Valley University |
Group III |
Gold |
Minnesota State University Moorhead |
|
Silver |
Augustana University |
|
Bronze |
Wayne State University |
Digital Video Segment |
|
Place |
Institution |
Group I |
Gold |
University of Maryland |
|
Silver |
Northwestern Univesity |
|
Bronze |
University of Iowa |
Group II |
Gold |
Southeast Missouri State University |
|
Silver |
University of Massachusetts Lowell |
|
Bronze |
St. John's University |
Group III |
Gold |
Missouri Western University |
|
Silver |
Central Intercollegiate Athletics Association |
|
Bronze |
Michigan Technological University |
Event Attendance Promotion |
|
Place |
Institution |
Group I |
Gold |
West Virginia University |
|
Silver |
UAB |
|
Bronze |
TCU |
Group II |
Gold |
Georgetown University |
|
Silver |
Campbell University |
|
Bronze |
Montana State University |
Group III |
Gold |
Northern State University |
|
Silver |
Embry-Riddle Aeronautical University |
|
Bronze |
El Camino College |
Fan Engagement Video |
|
Place |
Institution |
Group I |
Gold |
University of Pittsburgh |
|
Silver |
University of Tennessee |
|
Bronze |
University of Maryland |
Group II |
Gold |
DePaul University |
|
Silver |
Seattle University |
|
Bronze |
Utah Valley University |
Group III |
Gold |
Johnson & Wales University |
|
Silver |
Colorado College |
|
Bronze |
Missouri Western State University |
Fan Giveaway Promotion |
|
Place |
Institution |
Group I |
Gold |
Penn State University |
|
Silver |
University of Michigan |
|
Bronze |
LSU |
Group II |
Gold |
Georgetown University |
|
Silver |
University of Delaware |
|
Bronze |
Xavier University |
Group III |
Gold |
Colorado College |
|
Silver |
University of Mary |
|
Bronze |
Grand Valley State University |
Intro Video |
|
Place |
Institution |
Group I |
Gold |
United States Military Academy |
|
Silver |
LSU |
|
Bronze |
Iowa State University |
Group II |
Gold |
UNC Greensboro |
|
Silver |
St. John's University |
|
Bronze |
Xavier University |
Group III |
Gold |
Augustana University |
|
Silver |
Lindenwood University |
|
Bronze |
Minnesota State University Moorhead |
Promotional Schedule Poster |
|
Place |
Institution |
Group I |
Gold |
Purdue University |
|
Silver |
Penn State University |
|
Bronze |
The Ohio State University |
Group II |
Gold |
St. John's University |
|
Silver |
Cal Poly |
|
Bronze |
Marquette University |
Group III |
Gold |
Emory & Henry College |
|
Silver |
Wayne State University |
|
Bronze |
Missouri Western State University |
Revenue-Generating Idea |
|
Place |
Institution |
Group I |
Gold |
Auburn University |
|
Silver |
Penn State University |
|
Bronze |
University of Minnesota |
Group II |
Gold |
St. John's University |
|
Silver |
Murray State University |
|
Bronze |
Radford University |
Group III |
Gold |
Embry-Riddle Aeronautical University |
|
Silver |
Central Washington University |
|
Bronze |
Grand Valley State University |
Revenue-Producing Video |
|
Place |
Institution |
Group I |
Gold |
Northwestern University |
|
Silver |
UAB |
|
Bronze |
LSU |
Group II |
Gold |
George Mason University |
|
Silver |
St. John's University |
|
Bronze |
Marquette University |
Group III |
Gold |
University of Minnesota Duluth |
|
Silver |
University of Mary |
|
Bronze |
Upper Iowa University |
Season Ticket Sales Campaign |
|
Place |
Institution |
Group I |
Gold |
University of South Carolina |
|
Silver |
University of Washington |
|
Bronze |
University of Maryland |
Group II |
Gold |
University of North Dakota |
|
Silver |
University of Albany |
|
Bronze |
DePaul University |
Group III |
Gold |
Embry-Riddle Aeronautical University |
|
Silver |
Central Washington University |
|
Bronze |
UNC Pembroke |
Single Game Sales Campaign |
|
Place |
Institution |
Group I |
Gold |
Mississippi State University |
|
Silver |
Colorado State University |
|
Bronze |
Iowa State University |
Group II |
Gold |
Georgetown University |
|
Silver |
Marquette University |
|
Bronze |
University of Hartford |
Group III |
Gold |
Minnesota State University Moorhead |
|
Silver |
Embry-Riddle Aeronautical University |
|
Bronze |
Wayne State University |
Sponsorship Activation |
|
Place |
Institution |
Group I |
Gold |
Iowa State University |
|
Silver |
Boston College |
|
Bronze |
University of Iowa |
Group II |
Gold |
University of Hartford |
|
Silver |
Seattle University |
|
Bronze |
Bradley University |
Group III |
Gold |
Central Washington University |
|
Silver |
University of Mary |
|
Bronze |
UNC Pembroke |
Static Promotion Ad |
|
Place |
Institution |
Group I |
Gold |
UAB |
|
Silver |
University of Oregon |
|
Bronze |
Purdue University |
Group II |
Gold |
DePaul University |
|
Silver |
Seattle University |
|
Bronze |
St. John's University |
Group III |
Gold |
Emory & Henry College |
|
Silver |
Colorado College |
|
Bronze |
University of Mary |
Student Promotion |
|
Place |
Institution |
Group I |
Gold |
Mississippi State University |
|
Silver |
University of Maryland |
|
Bronze |
FAU |
Group II |
Gold |
Murray State University |
|
Silver |
Georgetown University |
|
Bronze |
St. John's University |
Group III |
Gold |
Grand Valley State University |
|
Silver |
Wayne State University |
|
Bronze |
Emory & Henry College |
About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 53rd year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.