CLEVELAND – The National Association of Collegiate Directors of Athletics (NACDA) announced a groundbreaking partnership with ProMind Insight, an emerging leader in AI-powered human intelligence and development systems for intercollegiate athletics departments. Through its partnership with NACDA, ProMind aims to set a new standard for understanding and developing student-athletes, coaches, and support staff — both inside and outside of their sport.
 
Empowering Development through Personality Recognition Technology
 
At the heart of ProMind Insight's platform is Personality Recognition Technology (PRT) — an advanced AI system that decodes personality traits through facial analytics and Advanced Machine Vision. Using over 4,000 data points per face and processing roughly 2 billion measurements in under 30 seconds, PRT provides objective, bias-free personality data that replaces subjective surveys with science-backed precision.
 
By leveraging this insight, athletics departments can benchmark team chemistry, recruit players who align with program culture, and tailor development strategies for every role — from athletics director to student-athlete.
 
"Most platforms analyze what an athlete does," said Lance Mueller, ProMind chief executive officer. "ProMind decodes who the athlete is. Our mission is to bring empathy and evidence together — enabling coaches and administrators to lead with greater understanding, foresight, and integrity."
 
A Mission Rooted in Protection, Performance, and Purpose
 
ProMind's partnership with NACDA reinforces its commitment to supporting athletics programs that care for their people as much as their performance. Through a unified ecosystem of Personality Recognition, Interactive Technology, and Social Intelligence Monitoring, ProMind will enable universities to:

• Understand and Develop People — Transform personality data into actionable coaching and communication strategies.
• Enhance Decision-Making — Deliver insight through intuitive dashboards and conversational AI that makes complex data easy to interpret.
• Protect Students and Staff — Monitor digital reputation and compliance proactively, safeguarding individuals and institutions alike.

 
"This partnership with ProMind reflects NACDA's dedication to innovation and student-athlete welfare while providing solutions to new challenges in college athletics," said Pat Manak, NACDA chief executive officer. "NACDA member institutions of all sizes across the country will now have access to tools that strengthen leadership, promote accountability, and support the holistic development of their programs."
 
As a NACDA Annual and Convention sponsor through 2027, ProMind Insight will also have a presence on-site at the NACDA Spring Symposium, in addition to hosting educational webinars for NACDA & Affiliates members throughout the academic year.
 
About NACDA: Now in its 61st year, NACDA is the professional and educational Association for more than 24,000 college athletics administrators at more than 2,300 institutions throughout the United States, Canada and Mexico. NACDA manages 19 professional associations and four foundations. In addition to virtual programming, NACDA hosts and/or has a presence at seven major professional development events in-person annually. The NACDA & Affiliates Convention is the largest gathering of collegiate athletics administrators in the country. For more information, visit www.nacda.com.