Get to know about the ICLA membership through the monthly 20 Questions segment. This month the spotlight turns to Shelly Schrimpf, Grand Canyon University's assistant director, campus retail & licensing.

Name: Shelly Schrimpf
Position / Institution: Assistant Director, Campus Retail & Licensing / Grand Canyon University
Number of years in your position: Three
Hometown: San Diego, CA

1. Why did you become involved in ICLA? I was encouraged to join by Alixe at the University of Arizona when I took over licensing.

2. How has your involvement with ICLA influenced your career? ICLA has given me a real focus on what licensing should look like.

3. If you could choose one (1) amenity to add to the workplace, what would it be? I would choose a second worker as we are a very paper a file cabinet kind of operation.

4. What is the biggest challenge to working in a university environment? Our department only took over licensing 2 ½ years ago. So getting the the university's different departments all on the same page, and educating people to what licensing and trademarks could be has been a challenge.

5. What is the most important skill you have developed in your career? Talking. I can talk to anyone. And as an old salesman, I can really communicate why you need what I have.  

6. What hobby would you get into if time and money weren't an issue? Shoe shopping. I love shoes and I have a lot of them. However they all come from Payless and Target. I would love my shoes to come from 5th Ave in New York. Can you say Jimmy Choo?

7. When people come to you for help, what do they usually want help with? Organization.  I have ben told I should open my own organization business.  

8. Why/when did you decide to pursue a career in collegiate licensing?  Well, it kind of pursed me. I did it and San Diego State in the early 2000's, but that fell into my lap. This position now also just fell into my lap. The university wanted to take licensing back in house and run it ourselves.  My boss had some experience, I had some experience, our executives said "Good, you two can run it". So together my boss and I have joined ICLA and learned the ropes.  And to be honest, I wouldn't change a thing. I love licensing.  

9. Who has been the most influential person in your career? In my licensing position, I would have to say Dale Arens. He was my mentor last year and I learned so much from him.  And he is a great guy that I really just like to talk to.

10. If you didn't have to sleep, what would you do with the extra time? Travel. I am pretty sure Greece calls my name every day.

11. Who's your role model? Why? My role model is mom. If ever there was a women who did it all with grace and style, it was her.  I love her.

12. What's your favorite quote?
"You got into Harvard Law?" Warner
"Like its hard?" Elle Woods
 - Legally Blonde

13. What is your biggest pet peeve? People driving slow in the fast lane.

14. If you could turn any activity into an Olympic sport, what would you have a good chance at winning medal a for? Floating. I can float in my pool, without a flotation device, for over an hour. Trust me, I have timed it.

15. What is the best piece of advice you have ever received? You are your spouses best PR firm, don't say bad things about them. What advice would you give to someone looking to enter the field of collegiate licensing? Join ICLA. The knowledge in this group is unbelievable.

16. In your opinion, where is collegiate licensing headed in the future? I think it just continues on the path it is on.  In the short time I have been involved, I feel like everyone, or sometimes just a few, have a good handle on everything possible.  It is just a matter of sharing information and asking questions that keeps us all in the know.

17. What is your favorite family tradition? Watching Christmas Vacation on Thanksgiving.

18. What are you really good at, but kind of embarrassed that you are good at it? Knowing words to any song that comes on the radio.  I drive people crazy when I do it, but I don't know I am doing it.

19. What percentage of your work-week is spent in your office? 80%

20. What are you most looking forward to at the next ICLA Convention or Winter Symposium? Catching up with everyone, and learning things I don't even know I need to know.

About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit www.iclanet.com. ICLA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 54^th year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com.