Identifying and Exploiting Your University's Unique Opportunities: International Trademark Licensing is Not Just for Big SchoolsPresented by: Cindy Holmes (UCLA) and Louis Lee (Interasia & Associates)

Institutional Sponsorships, Endorsements and Partnerships, Oh My!: Who Has Rights to Use the logo?Presented by: Carson Dunlap (Oregon State), Kathy Hoggan (Washington) and Marty Ludwig (Cincinnati)

Internal Campus Communication:Working with Various Campus Organizations to Improve Brand Integrity
Presented by: Sonja Derboven (Missouri), Jay Marano (Carnegie Mellon) and Rick Smith (Incarnate Word)

Aligning Trademark Efforts with University Strategic Planning
Presented by: Rachael Bickerton (Boise State) and Gregg Zarnstorff (NC State)

Emerging Trends in Apparel and Non-Apparel
Presented by: Maria Donoghue (Colosseum), Rene Garza (Paulson Designs) and Cassidy Moore (Wildcat Retro Brands)

Developing Emotional Intelligence and Working with Different Personalities
Presented by: Robin White (Motv8u LLC)

Social Media: To Do or Not To Do
Presented by: Philip Dooley ('47 Brand), Nikki Goodenow (WVU) and Kurtis Mason (Oklahoma State)

Quick Hit Ideas
Presented by: Jason Harbison (Auburn)