March 30, 2010

Creating Win/Win RelationshipsPresented By: Lisa Cannell (University of Oregon) and Connie Palfy (Georgia Southern University)

Help! I Need a Licensing Policy and How Do I Promote My Program?Presented By: Robin Cooper (Indiana University) and Cindy Van Matre (University of Wisconsin)
Handouts: 2009 Indiana Style Guide, Indiana University Trademark Policy 2010, University of Wisconsin Indicia Policies 2010

How to Balance Brand Protection and Integrity While Maximizing Exploitation
Presented By: Rachael Bickerton (Boise State University) and Tami Breymeyer (Kansas State University)

Color Schemes and Color Programs
Presented By: Rachael Bickerton (Boise State University) and Nita Nickell (University of Oregon)
Part One, Part Two

ID Manuals: The Logo Cop's Best Friend Presented By: Brad Bishop (Torch Creative) and Michael Thurman (Torch Creative)

"But I'm Not Using the Logo" - Use of School Colors and Other Indicia
Presented By: Rachael Bickerton (Boise State University) and Brian Hommel (Louisiana State University)
Part One, Part Two